You opened a personal or business Instagram account some time ago and have already shared some good content, but the number of followers just won’t increase. Do you recognize yourself in this? Then you can really use this blog! We share with you various tips to get more followers on Instagram.
Why are followers important on Instagram?
It works very simply on Instagram; the more followers you have, the more people you can reach with your account. Whether you use your Instagram page as an influencer, or it is focused on your business activities, more followers are always beneficial.
As an influencer/a personal account with many followers:
- You come across as more trustworthy
- Can you charge more money for posts and/or stories?
- You can enter into partnerships with larger companies
- You have more influence and are more known
For a company account with many followers:
- More people see your latest products and/or services
- You are one step ahead of your competition
- You get more brand awareness
So it is very important to put your extra time into creating good content and gaining more followers. You will benefit greatly from this in the long term, as social media is increasingly used as a search engine by customers.
Have a social media strategy
Without a good social media strategy you will be nowhere on Instagram. Using this strategy, you ensure that you only create content that suits your target group, and that the account grows consistently. You start this analysis with a target group analysis, where you investigate who your target group actually is and what interests they have.
Based on this analysis, you create content pillars, which describe the type of content and topics that you will post on this account. For example, three examples of content pillars are; information about the products, useful tips and engagement posts. The idea is that you never deviate from these pillars, and that you do not post the same pillar each time. For example, 5 posts about products come across as annoying, but you are also not looking for only inspiring quotes. The content pillars actually ensure that you have a good balance in terms of content on your Instagram.
Useful tip from us: Also read this blog where we delve deeper into creating an Instagram marketing strategy!
Your profile in order
Does someone click through to your account from the explore page? Then you want that person to end up in a warm bath full of good content. A sloppy profile with no highlights, pinned posts, and a jumble of photo types just isn’t attractive. Within 5 seconds, a user should know who you are, what you do and what niche you are in.
Do you have an empty bio? Then get started with this immediately! Instagram gives you the option to post 4 short sentences one below the other, so that everyone can immediately see what you stand for. We are a fan of 4 short sentences instead of 2 long ones, because this is much clearer for page visitors.
Your Instagram profile photo also says a lot about you and the atmosphere you give your account. Where possible, go for striking colors, so that it stands out immediately and the page visitor becomes curious about the rest of the content.
Finally, it is important to also set highlights. Create these from specific holidays, or divide them into categories such as work – lifestyle – fitness – food. This way, users can quickly find the content they are looking for.
Choose high-quality photos
Do you want more followers on Instagram? Then make sure that the quality of your photos and videos is good. On Instagram it doesn’t work that more posts result in more reach. It is better to choose to only post the best photos than to share 5 photos per week that are not quite there.
In addition, try to post as many authentic photos as possible. These often perform a lot better than illustrations made with Canva. Just like a photo with a person in it does better than a photo with only hands in it.
Do you also edit your photos? Then make sure that as many of your photos as possible have the same shade. This way your Instagram feed looks much more attractive and someone is more likely to follow you.
Interact with your followers
An important part of getting more followers on Instagram is interaction. By interaction we mean giving and receiving likes and comments. Does anyone respond to your Instagram post? Then try to respond to this as quickly as possible and give the response a heart. This way you connect more with your followers, and they are more likely to recommend you to friends.
This also works well in the other direction. Make sure you also post a nice comment under posts from other users, so that you stand out to a new group of users.
Do you not have many comments under your posts yet? Then try to ask a question more often in the caption (the description of the post) or ask for the opinion of viewers. This encourages them to respond more quickly.
Take advantage of the new features
Where TikTok used short video content to go viral, Instagram could not lag behind. With the name Instagram Reels, they also made it possible to create and post short videos on Instagram. Try to use these types of new features as soon as possible, because the Instagram algorithm rewards accounts that do this very well.
Even now it is not too late to start with Instagram Reels. This allows you to reach a whole new group of users, without having to make any effort.
Handy tip from us: also use 4-6 hashtags for your Instagram Reels to reach the right target group.
Paid options
In addition to growing organically on Instagram, there are also some paid options to gain more followers. In this blog we will discuss two options in more detail; buying followers and Instagram ads. Of course, there are also other options, such as collaborations with well-known influencers and competitions.
Buy followers; to do or not to do
If you want to give your Instagram page a kickstart and you don’t have the time or desire to put a lot of energy into it, you can choose to buy fake followers. The advantage of fake followers is that your account immediately appears much more professional, people are more likely to follow you and you can enter into collaborations with companies more quickly.
Many users on Instagram deploy fake followers, both for personal and business accounts. So you are definitely not the only one who has doubts about this. Make sure you do it with a reliable party, such as BuyIGFollowersMalaysia. This way you can be sure that you are dealing with high-quality followers who are difficult to distinguish from fake.
Please note, there are also some risks associated with buying followers. If you buy too many fake followers at once, this can be noticed by other channels and users. Or if you enter your password on an unreliable website (NEVER DO!), you can be hacked.
In addition, Instagram officially does not allow buying fake followers.
Instagram ads
Instagram ads are a perfect way to promote your brand awareness (and therefore your Instagram profile). There are 4 different types of advertisements to choose from, each with its own price and objective.
- Carousel ads: these consist of multiple photos next to each other, which the user can scroll through. Perfect for when you want to show multiple products.
- Photo or video advertisements: choose 1 photo or video to promote, you have more text here that you can use.
- Collection ads: make your target group aware of which items you sell and add a landing page.
- Stories advertisements: advertise via small vertical videos or photos between the stories of other users.
When we take the average of these advertising options, the costs for 1000 views are between €1.25 and €6.30. Where stories advertisements are the cheapest option. This price depends on the settings you choose per advertisement, so what you ultimately pay differs per item.
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As you read, there are several options if you want to get more followers on Instagram. With both the paid and free options, you can grow your followers considerably and eventually even make money. Do you want to know more about making money through Instagram? Then take a look at this blog.
